@book{9115,
	author = {Ghemawat, Pankaj.},
	title = {Strategy and the business landscape : text and cases / Pankaj Ghemawat, with David J. Collis, Gary P.                  Pisano, Jan W. Rivkin.},
	publisher = {Reading, Mass. : Addison-Wesley, c1999.},
	address = {Reading, Mass. : Addison-Wesley, c1999.}
}