TY  - BOOK
AU  - Burn, Alvin C.
TI  - Instructor's manual marketing research ./ Alvin C. Burns, Ronald F Bush
SN  - 0130162914
CY  - Upper Saddle River, NJ : Prentice Hall, 2000.
PB  - Upper Saddle River, NJ : Prentice Hall, 2000.
KW  - Marketing research
ER  -