@book{9043,
	author = {Burn, Alvin C.},
	title = {Instructor's manual marketing research ./ Alvin C. Burns, Ronald F Bush},
	publisher = {Upper Saddle River, NJ : Prentice Hall, 2000.},
	address = {Upper Saddle River, NJ : Prentice Hall, 2000.},
	edition = {3rd ed.}
}