Dalrymple, Douglas J <br/><br/>
Marketing management : text and cases / Douglas J Dalrymple, Leonard J Parsons 

 - 7th ed. 
 - New York : John Wiley, 2000  New York : John Wiley, 2000 
 - xii, 707 p. ; 27 cm. 
<br/><br/><label>ISBN: </label>0471332380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing