Buchholz, Andreas <br/><br/>
What makes winning brands different ? : the hidden method behind the world's most successful brands / Andreas Buchholz , Wolfram Wordemann 

 - Chichester ; New York : Wiley, c2000.  Chichester ; New York : Wiley, c2000. 
 - xvi, 222 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0471720259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.