Lewis, Robert C. <br/><br/>
Marketing leadership in hospitality : foundation and practice / Robert C. Lewis , Richard E. Chambers . 

 - 3rd ed. 
 - New York : John Wiley, 2000  New York : John Wiley, 2000 
<br/><br/><label>ISBN: </label>0471332704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing