TY  - BOOK
AU  - Johnson, Gerry.
AU  - Scholes, Kevan.
TI  - Exploring corporate strategy: text & cases / 
SN  - 9780273651123
U1  - 658.4012 
PY  - 2002///
CY  - New York : 
PB  - Financial Times Prentice Hall
KW  - Business planning.             Strategic planning.          Business planning -- Case studies.               Strategic planning -- Case studies
ER  -