TY  - BOOK
AU  - Blair, Mark
TI  - The 360 degree brand in Asia : creating more  effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy
SN  - 0470820578
U1  - 658.802 BLA 
CY  - Singapore : John Wiley & Sons (Asia), 2003.
KW  - Communication in marketing
ER  -