00502nam a2200145Ia 4500001000500000005001700005008004100022020001500063082001600078100001600094245013400110260004800244300003200292650003200324865720261006004122.0120911s9999    xx            000 0 und d  a0470820578  a658.802 BLA  aBlair, Mark  aThe 360 degree brand in Asia : creating more  effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.  aSingapore : John Wiley & Sons (Asia), 2003.  axvi, 215 p. : ill. ; 24 cm.  aCommunication in marketing.