Blair, Mark <br/><br/>
The 360 degree brand in Asia : creating more  effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. 

 - Singapore : John Wiley & Sons (Asia), 2003. 
 - xvi, 215 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0470820578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 BLA