TY  - BOOK
AU  - Keegan, Warren
TI  - Global marketing management ./ Warren J. Keegan
SN  - 0139030239
CY  - Upper Saddle River, NJ : Prentice Hall, 1999
PB  - Upper Saddle River, NJ : Prentice Hall, 1999
KW  - Export markerting -- Management
ER  -