Burns, Alvin C <br/><br/>
Marketing research / Alvin C. Burns, Ronald F.Bush 

 - 3rd ed. 
 - London : Prentice Hall Int.,c2000  London : Prentice Hall Int.,c2000 
 - xxi, 699 p. : ill. (some col.) ; 26 cm. + l computer laser optical disc (4 3/4 in.) 
<br/><br/><label>ISBN: </label>0139224289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.