TY  - BOOK
AU  - Hoyle, Leonard H.
TI  - Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H.Hoyle
SN  - 047140179X (cloth : alk. paper)
U1  - 658.456 HOY 
CY  - New York : J. Wiley, c2002.
KW  - Special events -- Marketing
ER  -