00491nam a2200145Ia 4500001000500000005001700005008004100022020003600063082001600099100002200115245011700137260003200254300002600286650003300312848820261006004114.0120911s9999    xx            000 0 und d  a047140179X (cloth : alk. paper)  a658.456 HOY  aHoyle, Leonard H.  aEvent marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H.Hoyle.  aNew York : J. Wiley, c2002.  axxiv, 224 p. ; 25 cm.  aSpecial events -- Marketing.