Hoyle, Leonard H. <br/><br/>
Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H.Hoyle. 

 - New York : J. Wiley, c2002. 
 - xxiv, 224 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>047140179X (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.456 HOY