TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
SN  - 0130110310
CY  - Upper Saddle River, NJ : Prentice Hall, c1999.
PB  - Upper Saddle River, NJ : Prentice Hall, c1999.
KW  - Hospitality industry -- Marketing
ER  -