Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens 

 - 2nd ed. 
 - Upper Saddle River, NJ : Prentice Hall, c1999.  Upper Saddle River, NJ : Prentice Hall, c1999. 
<br/><br/><label>ISBN: </label>0130110310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.