BATESON,JOHN E.G <br/><br/>
MANAGING SERVICES MARKETING TEXT AND READINGS -3E 

 - 3E 
 - DRYDEN 
<br/><br/><label>ISBN: </label>0030986664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 BAT