Jain, Subhash C., <br/><br/>
Marketing planning & strategy-6E / Subhash C. Jain. 

 - 6E 
 - Cincinnati, OH : South-Western College Pub.,1999 
<br/><br/><label>ISBN: </label>0538852836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>658.802 JAI