TY  - BOOK
AU  - Wright,Peter
TI  - Strategic management: concepts and cases - 4E/ Peter Wright, Mark J. Kroll, John A. Parnell
SN  - 0136288014
U1  - 658.4012 WRI 
CY  - Upper Saddle River, N.J. : Prentice Hall, 1998.
KW  - Strategic planning -- Case studies
ER  -