TY  - BOOK
AU  - Pickton, David.
AU  - Broderick, Amanda.
TI  - Integrated marketing communications / 
SN  - 0273625136
U1  - 658.85 
PY  - 2001///
CY  - Financial Times Prentice Hall
PB  - Harlow : 
KW  - Communication in marketing
KW  - Integrated marketing communications
ER  -