Pickton, David. <br/><br/>
Integrated marketing communications /  
David Pickton and Amanda Broderick. 
 - Financial Times Prentice Hall,  Harlow :   c2001 
 - xxvi, 752 p. :  ill. ;   25 cm. 
<br/><br/><label>ISBN: </label>0273625136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Integrated marketing communications.
<br/><br/><label>Dewey Class. No.: </label>658.85  / PIC