TY  - BOOK
AU  - Wilson, R. M. S. (Richard Malcolm Sano)
TI  - Management controls in marketing [by] R. M. S.  Wilson
SN  - 0470949724
U1  - 658.8 WIL 
CY  -  London, published on behalf of the Institute of Marketing [by] Heinemann [1973]
KW  - Marketing -- Management
ER  -