Lovelock, Christopher H. <br/><br/>
Instructor's manual : services marketing / Christopher H. Lovelock .- 3rd ed. 

 - Upper Saddler River, NJ : Prentice Hall, c1996 
 - p. cm. 
<br/><br/><label>ISBN: </label>0134568982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- management
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV