Marketing : concepts and strategies / Janet R. McColl-Kennedy ... [et al.] 

 - 2nd ed. 
 - South Melbourne : Nelson Australia, 1994   South Melbourne, Vic. : Nelson Australia, 1994. 
 - xiii, 877 p. : ill. (some col.) ; 26 cm. 
<br/><br/><label>ISBN: </label>0170088901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.