Czepiel, John A. <br/><br/>
Competitive marketing strategy 

 - Prentice Hall 
<br/><br/><label>ISBN: </label>0131597248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>658.802 CZE