TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services marketing : people, technology, strategy / Christopher Lovelock
SN  - 0130289094
CY  - Upper Sanddle River, NJ : Prentice Hall, c2001
PB  - Upper Sanddle River, NJ : Prentice Hall, c2001
KW  - Marketing--Management.    Service industries--Marketing
ER  -