Lovelock, Christopher <br/><br/>
Services marketing : people, technology, strategy / Christopher Lovelock. 

 - 4th ed. 
 - Upper Sanddle River, NJ : Prentice Hall, c2001  Upper Sanddle River, NJ : Prentice Hall, c2001 
 - xviii, 717 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0130289094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.    Service industries--Marketing.