Palmer, Adrian <br/><br/>
Principles of services marketing / Adrian Palmer .- 3rd ed. 

 - 3rd ed. 
 - London : McGraw-Hill, 2001  London : McGraw-Hill, 2001 
 - xiii, 516 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>00711897699  (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.,  Service industries--Marketing.