Shimp, Terence A. <br/><br/>
Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp. 

 - 5E 
 - Fort Worth : Dryden Press, c2000. 
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82 SHI