00459nam a2200157Ia 4500 7894 20261006004046.0 120911s9999 xx 000 0 und d 0256122407 658.82 ENG Engel, James 8811 Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel 8E Chicago ; Irwin, c1994 Marketing 2. Advertising 8812 7894 7894 0 0 0 0 NU NU 2012-09-11 0 658.82 ENG 8889 2012-09-11 00:00:00 2012-09-11 OS