Engel, James <br/><br/>
Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel 

 - 8E 
 - Chicago ; Irwin, c1994 
<br/><br/><label>ISBN: </label>0256122407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing    2. Advertising
<br/><br/><label>Dewey Class. No.: </label>658.82 ENG