TY  - BOOK
AU  - Hawkins, Del I.
TI  - Consumer behavior : building marketing strategy, 7th ed. / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
SN  - 0256218951
U1  - 658.8342 HAW 
CY  - Boston, Mass. : McGraw-Hill, c1998.
KW  - Consumer behavior -- United States.  2.Market surveys -- United States
ER  -