TY - BOOK AU - Hawkins, Del I / Best, Roger J. / Coney, Kenneth A TI - Instructors manual, test bank, and transparency masters to accompany consumer behavior:building marketing strategy -7e SN - 0256218951 U1 - 658.834209 HAW CY - Boston, Mass : McGraw-Hill, c1998. KW - Consumer behaviour-united states 2. Market surveys-united states ER -