TY  - BOOK
AU  - Hawkins, Del I / Best, Roger J. / Coney, Kenneth A
TI  - Consumer behavior:building marketing strategy -7e
SN  - 0256218951
U1  - 658.834209 HAW 
CY  - Boston, Mass : Mcgraw-Hill, C1998.
KW  - Consumer behaviour-united states  2. Market surveys-united states
ER  -