@book{7830,
	author = {Strickland, A. J. (Alonzo J.)},
	title = {Cases in strategic management / A.J. Strickland III, Arthur A. Thompson, Jr., John Gamble.},
	publisher = {Boston, Mass. : McGraw-Hill Irwin, c2001.},
	address = {Boston, Mass. : McGraw-Hill Irwin, c2001.},
	edition = {12th ed.}
}