Assael, Henry. <br/><br/>
CONSUMER BEHAVIOR AND MARKETING ACTION - 5E 

 - 5E 
 - SOUTH-WESTERN COLLEGE PUB. 
<br/><br/><label>ISBN: </label>0538844337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior. Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342 ASS