TY  - BOOK
AU  - Kotler, Philip
TI  - Principle of marketing / Philip Kotler and Gary Armstrong
SN  - 0130283290 (International Edition)
CY  - Upper Sanddle River, NJ : Prentice Hall, c2001
PB  - Upper Sanddle River, NJ : Prentice Hall, c2001
KW  - Marketing
ER  -