Kotler, Philip <br/><br/>
Principle of marketing / Philip Kotler and Gary Armstrong 

 - 9th ed. 
 - Upper Sanddle River, NJ : Prentice Hall, c2001  Upper Sanddle River, NJ : Prentice Hall, c2001 
 - xv, 785 p. : ill. 25 cm. + 1 computer laser optical discs (4 3/4 in.) 
<br/><br/><label>ISBN: </label>0130283290 (International Edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing