TY  - BOOK
AU  - CUNNIGHAM, WILLIAM H./CUNNINGHAM, ISABELLA C. / SWIFT, CHRISTOPHER M.
TI  - MARKETING : A MANAGERIAL APPROACH 
SN  - 0538191104
U1  - 658.8 CUN 
CY  - SOUTH-WESTERN PUB.
KW  - MARKETING - MANAGEMENT
ER  -