TY  - BOOK
AU  - KERIN, ROGER A. / PETERSON, ROBERT A
TI  - STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS -5E
SN  - 0205121292
U1  - 658.8 KER 
CY  - ALLYN AND BACON
KW  - MARKETING-DECISION MAKING-CASE STUDIES
ER  -