TY  - BOOK
AU  - Lovelock, Cristopher.
TI  - Services marketing : : people, technology, strategy / 
SN  - 0130289094
U1  - 658.8 
PY  - 2001///
CY  - Prentice Hall, 
PB  - Upper Sanddle River, NJ : 
KW  - Marketing
KW  - Management.
KW  -  Service industries
ER  -