Lovelock, Cristopher. <br/><br/>
Services marketing :   people, technology, strategy /  
Christopher Lovelock. 
 - 4th ed. 
 - Prentice Hall,   Upper Sanddle River, NJ :   c2001 
 - xviii, 717 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0130289094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.   <br/> Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV 2001