Hooley, Graham J <br/><br/>
Quantitative methods in marketing/ edited by Graham J. Hooley, Michael K. Hussey 

 - London : Dryden Press,c1994 
<br/><br/><label>ISBN: </label>1861524439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.800182 HOO