GUILTINAN, JOSEPH P/ PAUL, GORDON W. <br/><br/>
MARKETING MANAGEMENT : STRATEGIES AND PROGRAMS - 5E 

 - 5E 
 - MCGRAW-HILL 
<br/><br/><label>ISBN: </label>0070489718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 GUI