Belch, George E. / Belch, Michael A <br/><br/>
Advertising and promotion : an integrated marketing communications perspesctive-4e 

 - 4E 
 - MCGRAW-HILL, C1998 
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology.
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL