TY  - BOOK
AU  - BELCH, GEORGE E. / BELCH, MICHAEL A
TI  - ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E
SN  - 256218994
U1  - 659.1 BEL 
CY  - MCGRAW-HILL, c1998
KW  - ADVERTISING     2. SALES PROMOTION    3. COMMUNICATION IN MARKETING
ER  -