00466nam a2200145Ia 4500001000500000005001700005008004100022020001400063082001400077100004000091245008700131250000700218260002300225650007200248686120261006003957.0120911s9999    xx            000 0 und d  a256218994  a659.1 BEL  aBELCH, GEORGE E. / BELCH, MICHAEL A  aADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E  a4E  aMCGRAW-HILL, c1998  aADVERTISING     2. SALES PROMOTION    3. COMMUNICATION IN MARKETING