BELCH, GEORGE E. / BELCH, MICHAEL A <br/><br/>
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E 

 - 4E 
 - MCGRAW-HILL, c1998 
<br/><br/><label>ISBN: </label>256218994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING     2. SALES PROMOTION    3. COMMUNICATION IN MARKETING
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL