TY  - BOOK
AU  - Rugman, Alan M 
TI  - International business:a strategic management approach
SN  - 0-07-054915-X
U1  - 658.049 RUG 
CY  - NEW YORK: MCGRAW-HILL, 1995
KW  - International business enterprises --Management.  Strategic planning.  Intercultural communication.  Diversity in the workplace --Management.  Industrial management.  International business enterprises --Management --Case studies.
ER  -